about content marketing? Is your company committed to being the best teacher in the world in your niche? To learn more about breaking down silos to create content culture, attend marcus sheridan's session at content marketing world september 5-8 in cleveland, ohio. Sign up today using code blog100 to save $100. Cover image by joseph kalinowski / content marketing institutea content success story: how fedex operations now deliver a better customer experience
posted: 2020-12-22 drew-bailey-content-marketer-year-finalist-fedex-content-operationseditor's note: drew bailey is a finalist for 2017 content marketer of the year. We'll be sharing ideas from all cmy finalists on the blog before the winner is announced at content whatsapp number list marketing world in september. Redundancy, overlap, and a general lack of communication have prevented the right content marketers from delivering a better content experience to fedex customers.
Drew bailey wanted to change that when he took over the reins of content operations at the company. “my team's job is facilitation,” says fedex's content strategy and custody manager. Clever problem solving, a clear strategic roadmap, and a few counter-intuitive steps helped drew's team begin to achieve this goal and earned him a nomination for content marketer of the year 2017. He'll be the first to tell you that it's still early days, but early results have the entire fedex content team excited for what's to come. Troubleshoot content strategy issues