company there may be different specialized profiles within this area, such as: Pixel and Analytics Specialist – Responsible for installing the tracking pixels, analyzing the code, and setting up and maintaining Google Tag Manager. Data Engineer – Responsible clipping path service for data management and connection of data sources and APIs. Data scientist : in charge of analyzing the company's big data and reaching conclusions to improve the digital marketing strategy. 7) Design The design team focuses on designing the style and front-end of the company's website, as well as the different creatives of the advertising campaigns.
Within it we have two large branches of expertise: Designer : deals with the creative part of the web, as well as the different advertising visual resources. He also layouts the ebooks and other downloadable content. Front-end : is responsible for designing the entire visual part of the web, as well as programming the front-end functionalities (those that interact directly with users). 8) Finance Lastly, we have the financial department , essential for the entire digital marketing area of the company to function. Their tasks are focused on supporting the different areas of digital marketing, for example: Define and measure the main financial KPIs to guarantee the sustainability of the department.
Among them, the return on investment or ROI stands out, which measures the benefits obtained from the investment in digital marketing. Manage legal issues related to digital marketing, such as data protection regulations and databases. They must be up to date with new privacy regulations and develop plans to ensure compliance. Search and hire new professionals for the department and manage administrative aspects such as contracts or payroll. The trends in SEO that you should not ignore in 2022 By Laia Cardona , published on November 4, 2021 For marketers, staying on top of digital